In an effort to tackle the rising spam issues on its platform, WhatsApp, owned by Meta, is introducing a new feature that limits how many messages users can send to people who haven’t responded. The company has announced that it will begin testing a monthly cap on such messages, aiming to reduce unwanted or repetitive communications that often frustrate users.
This move comes as part of WhatsApp’s broader initiative to enhance user experience and maintain the app’s reputation as a safe and reliable messaging platform. While the cap is still in the testing phase, Meta has emphasized that the change is designed to encourage more meaningful conversations rather than restrict normal communication between friends, family, or business contacts.
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How the New Limit Works
According to the report:
“All messages users and businesses send to others will count against this new per-month limit, unless they get a response. For instance, if you meet someone at a conference and send three messages, that counts against the limit.”
Meta has not disclosed the exact limit but emphasized that the restriction is aimed at spammers and mass messaging, not regular users. The test will roll out in multiple countries over the coming weeks.
Past Efforts to Fight Spam
This is not Meta’s first attempt to curb WhatsApp spam. Over the years, the company has introduced multiple safeguards targeting political and commercial spam. While these measures have had partial success, spammers often find ways to bypass restrictions quickly.
WhatsApp’s Upcoming Features Could Increase Spam
Meta’s new limit comes as WhatsApp prepares to introduce username support, enabling users to connect without sharing phone numbers. While this feature enhances privacy, it may also create new opportunities for spam.
Although a release date hasn’t been announced, WhatsApp has been testing handle reservation screens on Android, with similar code recently spotted in the iOS beta.
Frequently Asked Questions
What is WhatsApp’s new message limit?
Meta has not revealed the exact number yet. The limit will apply to messages sent to users who haven’t replied, aiming to reduce spam.
Who will this limit affect?
The restriction targets spammers and businesses sending mass messages. Regular users having normal conversations are unlikely to be affected.
When will the limit be implemented?
The feature is currently in testing and will be rolled out in multiple countries over the coming weeks. A full release date hasn’t been announced.
Will messages I send to friends count?
Messages to friends who reply will not count against the monthly limit. Only unreplied messages are included.
Why is WhatsApp introducing this limit?
The goal is to reduce spam and encourage meaningful conversations, especially with the upcoming username feature that could make spam easier.
Will this stop all spam on WhatsApp?
No, it’s not a complete solution, but it’s part of ongoing efforts to minimize unwanted messages.
Conclusion
Meta’s new monthly message limit on unreplied WhatsApp messages is a clear step toward reducing spam and improving user experience. While the exact limit and rollout details are still under testing, the move targets mass messaging and spammers rather than everyday conversations. Combined with upcoming features like username support, this initiative reflects WhatsApp’s ongoing efforts to keep its platform safe, meaningful, and user-friendly.
